Effective merchandising will drive sales in your store
Jun 16 , 2023Appropriately making changes to the product display, and how to make changes to the product display requires a complete solution.
There are many things that go wrong that can lead to customer churn, including:
1. Wrong store layout
2. Changes in customer groups
3. The environment or physical area of the store area changes
4. Changes in raw materials
How to proceed with the changes you need to do
First you have to conduct some investigation depending on what is moving you to change. Most of the times you may find all your answers within your customers, service users, buyers or clientele. You can make a survey. You can observe how they flow in the store.
Take a look to your sales compared to the last year or the last three month or semester. Watch the trends, the tendencies of other stores compared to yours. Talk to your suppliers, they know a lot about your business. Watch your competitors, how they do things, are they changing?
Maybe you could use Store Fridge Shelves to organize merchandise displays to better respond to the profitability of the products being displayed,Maybe you need to switch areas or place more cashiers. Maybe you need new furniture, make the store look more cozy, maybe you need more or better lighting. What about the smells in the store or supermarket?
After you gather all the information you need to take your time to plan the changes that are going to take place.
Final step, implement the changes and promote them to your clients.