The only purpose of all product displays is to sell the products, so the category, display space, display surface, display height, and display location must be used to make it easy for consumers to see, select, and get them.

1. Place frozen and refrigerated products as required according to their storage temperatures.

Pay attention to the different operating temperatures of different display cabinets. In particular, pay attention to the fact that refrigerated food cannot be stored in the freezer to prevent freezing from damaging the packaging and causing quality deterioration. Similarly, frozen food cannot be stored in the refrigerator, otherwise the frozen food will melt and deteriorate. .

2. The display of refrigerated and refrigerated products must comply with first-in, first-out

To prevent long dates, special attention should be paid to yogurt products due to their short shelf life. At the same time, special attention should be paid to whether the production dates of the same batch of goods are the same.

3. When displaying frozen and refrigerated products, try to keep the front of the product facing customers.

It is very difficult for the product to attract customers' attention without a promoter's introduction. Therefore, when displaying goods, pay attention to the front of the product packaging, and the brand should face the customer, thereby attracting the customer's attention and creating conditions for the next purchase behavior.

4. Refrigerated and refrigerated displays must have price tags

Generally speaking, the price tag is placed in the lower left corner of the corresponding product. This provides more display area for the goods and makes it easier for customers to find the price of the goods.

5. Frozen and refrigerated goods should be stacked in parallel

Classified vertical display For the display of refrigerated and frozen goods, goods with the same classification attributes must be displayed vertically. When subdividing, this principle should not be dogmatically. For example, quick-frozen dumplings, Yuanxiao, etc. can be distinguished according to taste. Try to differentiate the display by brand to satisfy consumers' recognition of the brand and conform to customer consumption habits.

6. The display of frozen and refrigerated products should be full and substantial.

Vacancies and low quantities will make customers feel that they are out of stock, have no choice, and cannot meet customer needs.

7. Use partitions when displaying refrigerated goods.

Partitions can not only separate items and locate areas, but also keep goods neatly stacked to prevent odor transfer.

The use of supermarket display shelf beer can make the products more beautiful and neat, attracting customers, and good frozen product display can stimulate consumers' impulse buying, increase product rotation, activate the store atmosphere, increase product market share, and consolidate consumers Brand awareness enables products to form positive sales. Go check out the display for yourself.