Why display products at eye level?

(1) Because this height is the most important sales position of the product, and it is also the first place that consumers notice. Therefore we should place high profit products in this area.

(2) The upper shelves are usually narrower in height, so larger products are placed on the lower shelves to store more inventory.

(3) Products with low profits and large volumes should be placed on lower shelves.

(4) Suppose we place the least-selling flavor in a series of products at eye level. Consumers will see it at first glance (and are likely to buy it). However, consumers will still bend down to get the best-selling flavor. products. Therefore, such a display method can increase the purchase rate of less popular flavors.

The black hole in the supermarket refers to the gap caused by the lack of effective arrangement and combination of shelf height and product size. Supermarkets must eliminate these black holes on their shelves to avoid losing sales and profits.

It will become more and more common for new products to be added to the shelves and old products to be taken off the shelves. The work of arranging shelf displays requires specialized knowledge. Unfortunately, not many people fully understand it. Usually when new products are put on the shelves, they are either squeezed into the existing vacant positions, or the positions of the products with the largest number of rows are reduced.

Therefore, the placement of supermarket shelves is crucial. The smart roller shelves glides launched by OFL are also designed to solve the troubles of most supermarkets or convenience store shelves. They can keep products displayed in front of customers, making it easier for customers to take them. Salespeople can also replenish goods more easily.