Details and principles of supermarket shelf display practices
Dec 20 , 2024
Changing
the location of the shelves can make the division of different product
categories clearer. The unified shelf position can make the same product
categories have the same overall feeling.
How
to increase customers’ shopping points (number of products)?
1. Reasonable store layout to extend
customer flow
2. Increase the relevance of product
display
3. Centralized display of similar
products
4. Complete range of functional products
in the store
5. Timely introduction and prominent
display of new products
6. During shelf display, pay attention to product visibility and use rolling shelf equipment.
The display height of store shelves is uniform ⇒ Attract customers with easy-to-find and refreshing stores
1. A store that even women of average height can view at a glance.
2. The store feels neat after the display is highly unified.
Important: The consistency of product display height is more important than the consistency of the shelf heights on the left and right sides.
What should we pay attention to when displaying goods?
1. Appropriate visual range (100~170cm) when standing 50cm away from the device
2. Displayed in the front position, the height of the product can be easily reached